heatmaps Tag

image of injured female runner with coach as concept for customer friction, aka customer pain points

07 Jun Customer Friction: How to Identify Pain Points

Posted at 05:00h in Customer Satisfaction Blog, CX Journey by Cassandra Vincent

Friction is great when trying to remove layers of paint but it will also remove layers of your customers’ patience. Identifying customer friction, aka pain points, is part of the ongoing work of creating great customer experience and enduring customer relationships. ...

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